Every product we introduce must be a unique contribution to the market, not one that is introduced just for the purpose of making money. It must therefore be Innovative, High Quality and the unquestioned Best in its category.
Great Customer Service
Our service standards are as stiff as our product standards. We should treat our customers as we would our best friends.
Treat those with whom we deal as we ourselves would like to be treated.
No I is bigger than the team.
We strive for Excellence and it is driven from the principle of continues improvement.
We plan, we do, we evaluate and we make amends.
I own my mistake, I apologise, I make amends.