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Bio

Adagin Technologies’ founder FG Adriaanse started his entrepreneurial journey from a side project with a grape picking harness while doing his Masters in Logistics at Stellenbosch University.

Co-founders Justin Vellacott and JD Naudé joined the journey by combining their passion for farming, programming and engineering and together they created some of the latest and progressive agricultural technology in the industry.

Since inception, Adagin has grown from a simple harness solution to a full suite of high-tech solutions helping farmers manage their harvesting outputs with scanners and satellite technology managing their workforce cost with smart phones and improving their yields with smart-scales.

Adagin continues to change the agricultural landscape, driven by a mission to equip farmers with the tools of tomorrow. Our commitment extends beyond our technological solutions, it is a pledge to nurture the growth of sustainable farming practices worldwide.

Meet Our Team

At Adagin, we believe that our greatest asset is our dynamic team.
Each member brings unique skills, experiences, and passions that drive our mission forward.

Together, we create innovative solutions and celebrate every success along the way.

Get to know the talented individuals who make up our dynamic team and learn how their dedication and expertise contribute to our shared vision.

FG Adriaanse – Founder & CEO

Armed with a Master’s Degree in Logistics and a deep connection to his roots, FG founded Adagin, inspired by his love for both farming and technology. Growing up on his family farm in Klawer, he developed a passion that now drives the Adagin mission.

“My passion for both farming and technology is what sparked the creation of Adagin. Sharing this passion with the team makes taking on tough challenges a truly rewarding experience.” When work is done, FG enjoys spending time with family and friends, staying active in nature, reading a good book and visiting his family farm.

JD Naudé – Founder & CTO

With a Mechanical Engineering degree and an unwavering passion for innovation, JD leads the technical vision of Adagin with enthusiasm and expertise. As the Co-founder and Chief Technology Officer, he drives the development of cutting-edge solutions that not only meet but push the boundaries of what is possible in the industry. His commitment to excellence ensures that the company remains at the forefront of technological advancements.

When he’s not spearheading projects and inspiring his team, you can find him on the golf course or enjoying a great cup of coffee, his two favorite pastimes.

Justin Vellacott – Chief Information Officer

With an Honours Degree in Information Systems, Justin brings a wealth of experience and a strategic mindset to the team. Known for his holistic and logical approach, Justin excels in finding creative solutions to complex challenges. In his role at Adagin, he aims to create as many “AHA” moments as possible for customers and the internal core team. Understanding individuals within the team and driving them toward shared goals has been a fundamental strength throughout his 19 years of diverse work experience.

Justin loves exercising, exploring the outdoors, and appreciating the beauty of wildlife. Ultimately, his greatest wealth lies in his family – who are all on this journey with Adagin to celebrate life’s wins together.

Cecilia Wiese – Account Manager

In her position as Accounts Manager, Cecilia is the first point of contact for our existing and potential customers. With a degree in Marketing and a strong background in client relations, Cecilia plays a key role in ensuring smooth communication and successful partnerships with our clients.

Born in Bloemfontein, her passion for building relationships extends beyond work, as she also manages a guesthouse in her free time. Her diverse experience and personal touch make her an integral part of the team.

Nadia Nagel – Payroll Administrator

Nadia oversees all our Time and Attendance client’s wages, ensuring smooth payroll operations and accurate records. Her attention to detail and dedication keeps our operations running efficiently.

Outside of work, she is a mother of two and loves spending quality time with her family, making the most of every moment together.

Deidri Ziemerink – Office Administrator and Accounts

Always enthusiastic and energetic, planning is the magic word. Deidri ensures the smooth running of daily operations and keeps our accounts organised and up to date.

Her attention to detail and friendly demeanour makes her an essential part of the team.

In her free time, Deidri enjoys relaxing with a good glass of wine or nurturing her love for plants and gardening.

JP Ford – Senior Technician

As a Senior Technician, JP specializes in servicing and maintaining our client’s scales, ensuring accuracy and reliability across all operations. His hands-on approach is a key element to the success of the team.

When he’s not working, JP enjoys channeling his creativity through photography, capturing moments that are special to him.

Johan Hörstmann – Senior Technician

As a Senior Technician, Johan ensures that our client’s scales are always in top working order, applying his expertise to maintain the high standards our clients rely on. His technical skills and attention to detail make him a key player in the team’s success.

Outside of work, Johan enjoys the thrill of MTB riding, taking on new trails and exploring the outdoors in his free time.

Our Values

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Great Products

Every product we introduce must be a unique contribution to the market, not one that is introduced just for the purpose of making money. It must therefore be Innovative, High Quality and the unquestioned Best in its category.

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Great Customer Service

Our service standards are as stiff as our product standards. We should treat our customers as we would our best friends.

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Golden Rule

Treat those with whom we deal as we ourselves would like to be treated.

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Engaged Teamwork

No I is bigger than the team.

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Excellence

We strive for Excellence and it is driven from the principle of continues improvement.

Continues Improvement

We plan, we do, we evaluate and we make amends.

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Accountability

I own my mistake, I apologise, I make amends.

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